RIMOWA introduces the fifth chapter of its Never Still campaign, a continuation of the brand’s exploration into purposeful travel, personal evolution, and the pursuit of progress. Three distinctive voices accompany the campaign as part of a continued partnership, each bringing a unique perspective shaped by years of travel.

Multi-talented Mando-pop singer, songwriter, and producer Jay Chou reflects on how the road has deepened both his creative and personal curiosities.

Seven-time Formula One World Champion Lewis Hamilton, talented multi-hyphenate has been traveling the globe for years, embodies the quiet resilience gained from navigating new terrains.

And global superstar Rosé, offers an introspective look at how travel is shaping her sense of self and understanding of the world. She brings a fresh perspective to the meaning of home and what is truly important in a life of purposeful travel.

No matter how far one goes, RIMOWA is there for the journey. The German Maison proudly offers a lifetime guarantee on all its suitcases. Three of RIMOWA’s iconic aluminium suitcases—enduring symbols of travel and transformation – are featured in the campaign. Each is a celebration of the personal power of movement. They all carry the marks of adventure: subtle dents, worn stickers, and gentle scuffs act as a visual diary.

Location: 1037 & 1039, 1/F, Promenade Central, Galaxy Promenade